2010 CAPE VISITORS GET UNIQUE RADIO TOURISM RADIO SERVICE

2010 CAPE VISITORS GET UNIQUE RADIO TOURISM RADIO SERVICE

International visitors will be able to tune in to Tourism Radio, a station designed to entertain and educate them while driving around Cape Town. Tourism Radio is a unique location-based radio broadcast that keeps tourists informed about the area they are in via GPS technology and a specially designed Tourism Radio device that is fitted into rental cars.

Once a visitor opts to include Tourism Radio in their hired car – starting from R59 a day - they can tune into Tourism Radio on 91.4 FM to get cultural, historical and anecdotal information, as well as updates on nearby attractions and shows. The station will also air entertaining and informative radio shows on topics like South African slang, local music and 20 questions a tourist would like to ask a South African.

Cellphones users will be able to get their informative guides by downloading them from www.hummba.com. The website, which is currently being tested, will be launched across multiple mobile phone operating systems in April.

Source: BuaNews

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